Top 5 Beauty Retail Apps in Sweden: Q1 2022 Performance

In the first quarter of 2022, the top beauty retail applications in Sweden displayed diverse performance trends across downloads, revenue, and active users. Here’s a closer look at the key metrics for these leading apps.

Gamla versionen Sephora saw a notable fluctuation in weekly downloads. Starting with 919 downloads, the app peaked at 1.8K in the week of February 7, before settling at around 1.1K by the end of March.

Rituals Home & Body Cosmetics experienced a steady decline in weekly active users, dropping from 3.7K at the start of January to just under 3K by the end of March. Weekly downloads also showed a downward trend, starting at 1.1K and ending at around 614.

For LOOKFANTASTIC: Beauty & Makeup, weekly downloads remained relatively stable, fluctuating between 300 and 470. Active users followed a similar pattern, maintaining levels around 2.2K to 2.3K throughout the quarter.

Think Dirty – Shop Clean showed sporadic trends with its downloads and active users. Downloads peaked at 883 in mid-January, while weekly active users saw a high of 810 in the same period, later declining to 144 by the end of March. Revenue for the app spiked to approximately $88 in mid-March before falling again.

Lastly, FOREO For You experienced a decrease in both downloads and active users. Downloads started at 565 and dropped to 113 by the quarter's end. Active users also saw a decline from 926 to 401 over the same period.

These insights are gathered from Sensor Tower, where more detailed data and trends can be explored.